YVES SAINT LAURENT is known as much for its beauty products as well as “haute couture” and its amazing range of handbags and shoes.
Its beauty productsrange from its famous red lipstick to perfume and makeup and in order to attract growing numbers of young consumers, the brand has changed its point-of-sale aesthetic in 2015, by focusing on minimalism and ultra-luxury codes, opening 20 “new look counters” worldwide.
There is a boom in beauty products, fuelled by an ever increasing demand from Asia and South America
YSL is reasserting its leading position in lip make-up colour with “Rouge Pur Couture” and its new subversive marketing campaign; the worldwide success of the “Vernis à Lèvres”; and “Volupté” Tint-In-Oil, the first tinted lip oil and one of the top gloss launches in this highly competitive segment
“Black Opium” continues to confirm its status as the new flagship women’s fragrance, with “La Nuit de L’Homme” reinvented the codes of male seduction with a new campaign. But the fragrance event of the year – one that embodies the brand’s heritage – was Le “Vestiaire des Parfums”, a collection of five timeless fragrances, each reinterpreting an emblematic piece of clothing from the YVES SAINT LAURENT wardrobe.
One of the best products at the moment is the new YSL Fusion Ink Foundation that is promoted by the very beautiful Cara Delevingne. The packaging is really impressive – in a heavy- duty glass bottle. According to Yves Saint Laurent, the foundation lasts 24 hours and fits the lifestyle of the modern woman. You apply once and then go about your day, from the commute to work, to the lunchtime gym session, to the bar, and so on. The foundation will not budge. It comes in a great range of colours, has a beautiful finish, feels lovely on the skin and is pretty reasonably.
It must be in the list of the top best selling beauty products today like the YSL Touche Eclat Radiant pen-brush which is perfect for bringing a natural glow, luminosity and radiance at the click of a button.