Curious about the reputed phone of the “stars”, I had the opportunity to discover the famous Vertu mobile phone during my recent visit to Paris. Vertu have a dedicated boutique for its range of phones and its located in the historic and very elegant “Rue Royale”.
Vertu is definitely a mobile phone that thought of every detail to people who enjoy the “unique, sophisticated and private.”
The entrance to this boutique is quite discreet, in harmony with the famous jewellers that are also located on rue Royale. The interior is decorated in black and navy blue velvet, the ambience is exclusive and refined, you are reminded that Vertu is more than just a phone, it’s a jewel and fashion accessory!
But what is the difference between this mobile phone and others? Well firstly, its more than just a phone. It’s expensive, beautifully crafted and designed, sophisticated and rare. It offers a real experience to its users that can be fully customized. It comes with a concierge service, combining a passport to an exclusive world with unique services and privileges.
But of course, Vertu is craftsmanship: every Vertu is handmade by a single craftsman at its small factory in Church Crookham, England. They use the most exceptional materials – the screen is made in crystal sapphire, and is meant to be stronger and more resistant to falls and usual accidents.
The structure of the phone is titanium, the ruby key pad contains 4.75 carats of solid ruby bearings, each cut and set in its exact place like a jewel. The dolby certified sound is from Bang & Olufsen, the listening element is a ceramic pad for comfort listening, the camera has a 21-megapixel sensor. The Vertu craftsmen spend weeks finishing each piece, creating an unmistakable appearance and unmatched sensory experience. Each models can be finished in the finest leather selected for the perfect grip, such as Calfskin, Crocodile, and Ostrich … in a large and beautiful palette of colours.
Four models of the Aster Chevron Collection
Of course, each phone can be personalised, allowing each customer the opportunity to fully express their individuality. All fantasies are allowed, using the most expensive of materials; gold, silver, diamonds, rubies …
The LUXURY EXPERIENCE
When you buy a Vertu phone, you are automatically registered for the complimentary Vertu services, which gives access to a world of support concierge services that facilities every request that you need from bespoke travel, priority bookings, last minute tickets to shows, concerts, and sporting events. It can even look after the simple things you need like private shopping and last minute flight arrangements. Everything is possible and literally – at your fingertips!
The Vertu Concierge is available 24 hours a day, seven days a week, in English, French, German, Italian, Russian, Arabic, Mandarin and Cantonese. A team of dedicated lifestyle managers, situated in key hubs around the world, including London, Paris, Milan, New York, Dubai, Moscow and Hong Kong. To facilitate the relationship with the customer as soon as you buy a phone you get a call to set your preferences. This first call lays the foundations from the concierge relationship and aims to establish the customer’s individual preferences, the scope of the service they would prefer and, importantly, the type of contact they wish to receive from Vertu.
The more a customer uses the Vertu Concierge service, the more their dedicated Lifestyle Manager becomes attuned to their needs, travel patterns and personal interests, enabling the Lifestyle Manager to make tailored recommendations and suggestions to the customer.
Vertu opens the door to a real world with just the touch of a button.
- 18 Rue Royale, 75008 Paris, France,
- T+33 1 42 86 56 66
Boutique Vertu Paris
Credits photo ©Philippe Hugonnard