Philipp Plein, New Store, New Bond Street

The Luxury brand Philipp Plein has opened its first UK flagship at 98 New Bond Street in London.

Designed by architectural firm Claudio Pironi, the shop covers three floors and is a masterpiece of daring and creative interior design, that showcases the great Philipp Plein collection in majestic and opulent style : beehive mirrored walls, logo-splashed carpets and beautifully polished black marble and illuminated glass shelves for all the many products.

Philipp Plein’s stores reflects the explosive nature of the brands fashion shows that feature such unlikely props such as live monster trucks, speeding jet skis, cars and bicycles, and even a full orchestra – So when you visit this store, you will understand the energy that vibrates and makes this brand so gripping and unique.

The London store is the latest in a spate of international openings (with 30 more planned throughout 2017) and the London shop is a perfect example of Plein’s ability to push boundaries in the normally traditional luxury market.

One of the first thing you notice is the familiar sign of Plein, a huge, floating version of the brand’s signature skull, encrusted in crystals.

You will find womenswear and children’s wear on the first floor and accessories on the ground floor, you take the circular staircase down for menswear in the basement.

There you’ll find the collection endorsed by well-known celebrities like Leo Messi, Justin Bieber and Craig David.

“I am so proud to open this important flagship in one of the world’s most luxurious and cosmopolitan cities,” says Plein himself about the new shop. “For me London has always represented the cutting edge in fashion, music and culture and to have my brand present in this grand city is a dream and an honour.”

  • 98 New Bond Street, London W1S 1SN, United Kingdom
  • +44 207 62 93539

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