SEPHORA and HARVEY NICHOLS should be proud, they were chosen as exclusive distributors of the most desired makeup of the moment: « Fenty Beauty » by Rihanna, launched in late September in Paris.
The icon of music and fashion, the beautiful Robyn Rihanna Fenty or “Rihanna” was brought up in Barbados. She remembers using her mother’s lipstick – It was a revelation of her love of glamour and beauty.
Makeup became her weapon of choice to express himself – a way to reflect the permanent evolution of her state of mind – and this intrepid vision of beauty has helped her become the free icon she is today, a fighter who frees from all obstacles.
Rihanna had the idea to create Fenty Beauty after having tested for years the best products available and she found that there existed very few formulas that were suitable for all types of skin tones.
Fenty Beauty was created with a vision and Rihanna launched a make-up line “that speaks to women all over the world”, focusing on a wide range of skin tones that are traditionally difficult to make-up, identifying universal shades. Fenty Beauty products are designed to be as light as air, with a high covering power and a natural finish, so that “skin looks like skin”.
Her aim, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Available in exclusivity at SEPHORA and HARVEY NICHOLS stores –