Jérôme Dreyfuss: The simplicity of luxury

Jérôme Dreyfuss is a man who understands women and what we desire and like.

It was in 2002 that the French designer after spending a few years working in prêt à porter decides to venture into the world of accessories. An idea came to Dreyfuss at a dinner party when some of his lady friends commented that do not carry handbags because they do not find a model that really live up to what they really wanted and expected from a handbag…


Jérôme, with a unique sensitivity rose to the challenge and created a first model or prototype with one main overriding trait: a product with functional simplicity made with the finest leather.

He called this collection “Roots de Luxe,” a series of bags made of ultra soft leather in plant tinctures, practical and discreet. The success was immediate.

Dreyfuss has been able to redefine the traditional codes of luxury handbags; his bags offer generous volumes and surprising details, like a multitude of pockets; He baptized his range of bags with male names.



Very quickly, his creations became fashion “icons” and a “must” in the wardrobe of any woman enjoying that appreciates a timeless accessory pieces made to the highest quality standards and with a very Parisian twist …

Mario, Eliot, Raul, Gary, Anatole … They come in natural colours and in ethnic or vintage prints… patchwork, embroidered, fringed …

Today Jerome Freyfuss handbags are recognizable in a heartbeat between a thousand others. The model “Billy” has become a cult piece in a few years. A wide, soft, relaxed bag that won women “normal” but also celebrities worldwide for its practicality and elegance.



… From New York to Tokyo, from Seoul to London he offers that special bag to accompany a women in every moment of the day.

The creativity of Jérôme seems limitless. After the male and female bags (yes, you find amazing pieces for men too!), the designer now produces a fabulous line of women’s and men’s shoes with the same standard of excellence and rigor of his bags – comfort, quality, unique, practical and discreetly luxurious…

Again, Dreyfuss takes the right step in the direction of our desires!



The new London Store at Myfair


London Store at Myfair


  • Boutique Femme / Homme
  • 20/22 Berkeley Square, Mayfair
  • W1J6EQ London


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