Gucci enchants with new Flora Collection

The Gucci creative director Alessandro Michele has designed a new collection of fine watches and jewellery for the iconic Italian label.  As with his enormously successful collections of clothing and accessories, Michele has put all of his talent and creativity into producing a wonderful collection of modern and innovative jewellery, featuring floral motifs and aptly named Flora.

Flora Collection


The Gucci Flora collection expresses a surprising and contemporary sentiment and perspective that reflects the exceptional craftsmanship of the Gucci goldsmiths. It’s poetic, delicate and elegant. This collection explores different styles both on high-end jewellery pieces to more sober crimping or enamelled items. We have flowers, graceful butterflies and other lovely Flora that are all wonderfully made using innovative techniques and original materials: rose gold and white gold, diamonds, precious stones and splendid hand painted enamel. Necklaces, bangles, matching earrings and rings symbolize the perfect combination of femininity and modernity. A skull motif brings a bold note to the Flora original design and is quintessential urban and contemporary, yet extremely chic and trendy.

Gucci Flora Collection


There is also the Icon collection, again all produced in Italy, This series comes in three shades of gold, yellow, pink, and white, richly decorated with black or brown diamonds or pink sapphires – which can be worn together to create a thoroughly modern look. In a refreshing update to this iconic collection, small flower and leaf motifs have been added to Icon’s engraved interlocking ‘G’ motif, introduced as a re-edition of the original diamond-shape prints an ornamental motif in the late 1960s. A chic and refined collection, The Icon collection comprise rings, bangles and matching pendant chain necklaces.


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