Since Goyard was founded in 1792, the Parisian trunk and bag maker has maintained an impressive and mysterious reputation based on quality and prestige.
The discreet logo is easily recognized – even with no advertising, no e-commerce and very few shops across the world, Goyard has managed to protect its legacy, and remains a sought after brand by exceptional luxury lovers. Goyard draws its inspiration from its unique heritage. The timeless designs still appeal to discerning customers looking for uncompromising exclusivity, unparalleled craftsmanship and aesthetic refinement.
How does the brand maintain its fabulous status?
The strategy of Goyard is unlike most other brands. While many launch dozens of seasonal products or hire new creative directors to bring prestige and modernity, Goyard keeps being Goyard – it keeps its head down and continues to do what it has always done.
Their prestigious client list began centuries ago as the official supplier to the famous mistress of Louis XV, the Duchesse of Berry. Many royals followed, notably the queens of Yugoslavia and Greece, the Duke and Duchess of Windsor, the family Grimaldi and indeed the Maharajah of Kapurthala. There were also famous celebrities like Catherine Deneuve to Edith Piaf , Romy Schneider, Jean-Claude Brialy, Mrs. Georges Pompidou. Not forgetting more modern admirers like Madonna, Victoria Beckham and Carla Bruni-Sarkozy.
Goyard offers distinct product lines as a travel goods including trunks, hard-sided luggage, trolley cases. It also has a selection of bags and briefcases and a large range of matching accessories: wallets, change purses, diary and check-book covers, business-card holders…