Furla opens its new Parisian store

The famous Italian brand Furla, chose the Fashion Week in Paris – the time when the city hosts fashion journalists, designers and fashion buyers from around the world to open its new store.

The new address could not be better – 414, rue Saint-Honoré – the hottest fashion street in the heart of Paris.

With more than 100m2 of floor space, the area offers a refined atmosphere combining the charm and tradition of the past, contrasting with chic modernity.

FURLA - Paris Flagship Store - 4

The new store is set in natural and pastel tones, shades mixed with exotic and rare materials such as rosewood, Italian travertine marble and opalescent glass creating a luminous atmosphere.

 

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“The interiors have been redesigned to offer a more precious, sophisticated look, optimising and adding value to the display area which, besides the handbag segment, highlights the accessories category: footwear, textile products, eyewear, watches and small leather goods”, says Alberto Camerlengo, the General Manager of Furla.

 

Furla_carnetchic_stella_pelissariThe existing historic boutique FURLA located at 281 rue Saint-Honoré will be transformed into a Pop-Up store dedicated to Masculine products and accessories.

It will be the first flagship store in Europe FURLA Men who present the lifestyle collections, bags to shoes.

The new Furla « It Bags »

The new Club Furla bag in soft calfskin leather worked to perfection, in a range of colours to suit all styles. It’s above all a very versatile bag that has two handles – one to be used in mode “strap” to leave the hands free, and be used casually in the day by day. Another, with a small, delicate handle, to be used in more sophisticated spirit as an evening bag for example …

Furla_Paris_stella_pelissari_carnet_chic                     The Furla advertising campaign for winter 2016-17 by Mario Testino

Metropolis by Furla: Small bag, high class…

A perfect bag to accompany you at all times this winter and it appears more beautiful than ever in colours like cobalt, dark green or red ruby, with a laser cutting delicate design like a leather lace decorated with studs.

HP-BS-Bolero

  • Furla
  • 414, rue Saint-Honoré, 75002 – Paris

 

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