The famous Italian brand Furla, chose the Fashion Week in Paris – the time when the city hosts fashion journalists, designers and fashion buyers from around the world to open its new store.
The new address could not be better – 414, rue Saint-Honoré – the hottest fashion street in the heart of Paris.
With more than 100m2 of floor space, the area offers a refined atmosphere combining the charm and tradition of the past, contrasting with chic modernity.
The new store is set in natural and pastel tones, shades mixed with exotic and rare materials such as rosewood, Italian travertine marble and opalescent glass creating a luminous atmosphere.
“The interiors have been redesigned to offer a more precious, sophisticated look, optimising and adding value to the display area which, besides the handbag segment, highlights the accessories category: footwear, textile products, eyewear, watches and small leather goods”, says Alberto Camerlengo, the General Manager of Furla.
The existing historic boutique FURLA located at 281 rue Saint-Honoré will be transformed into a Pop-Up store dedicated to Masculine products and accessories.
It will be the first flagship store in Europe FURLA Men who present the lifestyle collections, bags to shoes.
The new Furla « It Bags »
The new Club Furla bag in soft calfskin leather worked to perfection, in a range of colours to suit all styles. It’s above all a very versatile bag that has two handles – one to be used in mode “strap” to leave the hands free, and be used casually in the day by day. Another, with a small, delicate handle, to be used in more sophisticated spirit as an evening bag for example …
The Furla advertising campaign for winter 2016-17 by Mario Testino
Metropolis by Furla: Small bag, high class…
A perfect bag to accompany you at all times this winter and it appears more beautiful than ever in colours like cobalt, dark green or red ruby, with a laser cutting delicate design like a leather lace decorated with studs.
- 414, rue Saint-Honoré, 75002 – Paris