The French luxury fashion house is opening one of its biggest stores in the world in the heart of Mayfair, the most chic neighbourhood of the English capital.
Situated on New Bond Street, the new store will follow the recent opening of a Dior pop-up store on Mount Street, also in Mayfair and we will certainly find the luxury atmosphere of haute couture associated with the very chic French style, so characteristic of Christian Dior.
The House of Dior dresses men in sophisticated suits and women in dresses produced by its wealth of expertise to enhance their femininity in a contemporary style.
And of course, you will find all of their fashion accessories – shoes, bags, scarves, belts and ties – which will lend you a touch of rare elegance to ensure you stand out from the current trends.
This new London store will be “the” reference point for men’s and women’s ready-to-wear in London, a perfect place with the most magnificent collections for a modern, elegant and urban look. Dior stores have probably the most beautifully designed interiors. Their new flagship stores in San Francesco and Miami are just breath-takingly lavish and close to perfection. But the exterior of the new Dior store in Seoul stands out as a work of art that has been able to capture the brand’s spirit with towering fibre-glass panels modelled on the tailoring of Dior clothing envelope, created by architect Christian de Portzamparc and Peter Marino. We must wait some more weeks to see what wonders Dior will surprise us with in their new London store
Christian Dior was founded by the eponymous designer Christian Dior in Paris in 1946. The new store in New Bond, just across the Channel, or “La manche” will be an appropriate tribute to this great man.