DG new store: A bridge between past and future

Dolce & Gabbana has opened a magnificent flagship in Milan on the chic via Montenapoleone, the most exclusive street in the capital of Italian fashion. It’s an entire 19th century aristocratic Milanese palazzo and without a doubt, the most imposing and beautiful building on the street.


dolcegabbana-new-store-in-milan-in-via-montenapoleone-04This creative masterpiece was the vision of both designers Dolce & Gabbana, who contracted no less than five architecture studios to realise their dream: Storage Associati (Milan, Italy), Gwenael Nicolas’s Curiosity (Tokyo, Japan), Steven Harris (New York, USA), Marco Costanzi (Imola, Italy) and Eric Carlson’s Carbondale (Paris, France). The space represents a dialog between two worlds: the energy of the Baroque and the clarity of Modernism.


This new store marks a new concept in luxury retailing and store philosophy, where breath-taking interior design and layout brings emotion, character, excitement and a sense of magic and curiosity that emphases the natural beauty of Dolce & Gabbana’s product lines. The colours are soothing and highly symbolic, green marble represents nature and re-birth and briar-wood is a symbol of strength and stability, which does not change with time. The lava stone floors remain and are a classic Dolce & Gabbana element. This store will be the model for the refurbishment of their other flagship stores throughout the world.


“We opened our first boutique in Via Montenapoleone: a dream that wasn’t in our initial plans, but it’s a challenge for us, an honour and a responsibility. We saw the store when empty, and we fell in love instantly… we wanted a new boutique, different, strong, but recognizable …”
Domenico Dolce and Stefano Gabbana

  • Dolce & Gabbana
  •  Via Montenapoleone 4 –  Milan

Photo Credits: Alessandra Chemollo

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