Fans of the emblematic French brand Cacharel have something to celebrate. This famous fashion house has just opened a magnificent flagship store in the chic 6th district of Paris.
It’s confirmation of the renaissance of this mythic name and there are great but it has kept its core romantic traits of gentle, dreamy, and almost poetic style.
Cacharel has always been a brand that has its roots in romanticism. Fresh and feminine, their collections are composed of fluid materials, colourful and vibrant – with a sense of freedom – with a very Parisian spirit!
The story of Cacharel began in 1958 when Jean Bousquet decided to create a small-scale business, creating trousers for women. A few years later, the brand becomes famous for its blouse in pink crepe nicknamed “The Cacharel.” Success followed and the visionary spirit of Jean Bousquet was confirmed with the launch of a great perfume that we all loved, « Anais Anais ». It was the first perfume for many, many young women. It was also one of the first perfumes to be distributed worldwide and it has sold over one hundred and twenty million bottles! Other perfumes followed such as Cacharel for Men, Loulou, Eden, Noa , Amor Amor , Catch me …
The new store is surrounded by historic addresses in the city, such as Café de Flore, Les Deux Magots and Brasserie Lipp, that has seen many artists and writers making the area a meeting place and a centre of Parisian cultural life.
The store design is the work of architect Jean Nouvel, who has been inspired by impressionist painting and patterns geometric lines that gives the interiors a sense of elegance and refinement, one of the distinguishing marks Cacharel. It’s bright and spacious shop, distributed over two floors.
La collection speaks to women who love feminine clothes, but with a modern touch to accompany them in their busy quotidian.
For the fall-winter 2016-2017
For the fall-winter 2016-2017 collection, Cacharel creates a feminine style 90’s ‘, with smart and contemporary pieces with a strong Japanese inspiration.
Autumnal and warm colours are present in a silhouette that focus and emphasise volume and movement.
Fine materials are highlighted: wool and velvet, printed or embroidered but also fur and leather… The whole collection combines modernity and functionality, especially the knitwear that is worked in an extremely contemporary way .
The prints are worked abstractly and graphically with paint, ink, collages, and scribbles…It’s a unique collection that corresponds perfectly to Cacharel and its history!
- Cacharel, 40 rue de Buci, 75006 Paris.
- Photos © Ph. Ruault
- Campaign Cacharel AW 16/17 by Michael Smits