Armani : 40 years of Creation!

Armani

Armani: Impeccable after 80 years!

I’m fascinated by men like Giorgio Armani; people who have been able to transcend decades of fashion trends and styles to continually create each season, the very best in inspiring designs that are universally recognised and proclaimed as being the best in the world…..All this without one single wrinkle of age …despite his 80th birthday.

Armani

Yes, the Italian master, Giorgio Armani, remains on absolutely top form! And let’s not forget his home designed furniture and fittings and even his very beautiful boutique hotels in Milan and Dubai that are always full of stars and models.

Armani

Armani

Even his collections seem to be getting younger. Proof of this is in the collection he has just released, called “New Normal”, to celebrate his 40 years in the fashion business. An essential luxury collection of classic & essential female clothing.

When we think of Armani, a silhouette comes to mind: Chic. Classic. Timeless. Very few others are able to perpetuate his style.

The collection “New Normal” revisits all his classics in the 2015 version – ultra classic suits, the mixture of the masculine-feminine, refined materials and fluid cuts. Coats, jackets, skirts, blouses, but especially the pants; this collection has everything to become “cult”.

Armani

Armani

The colours, as always are sober. “It is often said that all colours are beautiful, but this is not true for Armani. “The yellow sunflower, for example, I would never use this to create a garment,” says the master of chic Italian fashion..

According to Mr Armani, the key to success is to work with only the finest quality materials.

“New Normal” reflects the essence of my style. It was created for the modern women; pragmatic with an active, super lifestyle. A normal woman, demanding, but never excessive.”

Watch the video of “Armani Silos”, the museum that Armani has just opened in Milan to celebrate this wonderful birthday! Very moving!

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