Go back just a few years ago, more precisely to 2011 and try to remember when was the first time you heard the name Edgardo Osorio.
Maybe some elegant women of Florence would have immediately recognised the name of this young designer, but for many of us – the bright Edgardo – was still incognito.
Edgardo is a singular man, an alchemist of shoes that knows exactly how to create magic models. The perfect choice of leather and materials, the jump to the exact degree, sensual but elegant and …extremely comfortable. Once you wear a pair of “Aquazzura”, you will really understand this unique but vital feature of perfect comfort.
His path in fashion started early. At only 16 , he decides to study at the London College of Fashion and Central Saint Martins , one of the most prestigious institutions in the world for aspiring designers. After leaving, he soon received an invitation to be a footwear and accessories design consultant for the great brand – Salvatore Ferragamo. Edgardo moved to Florence, the footwear manufacturing mecca in the world. Then at 23, Edgardo moved on and was appointed head of creative design at Roberto Cavalli shoes, while secretly cherishing his childhood dream: to create their own brand of shoes. Aquazzura was born.
The Aquazzura shoes are a splendid mix of luxury, sensuality and comfort. . As Edgardo himself says “I created Aquazzura because I wanted a return to elegance” He learned from good common sense. He witnessed on many occasions women removing their elegant but uncomfortable shoes and being often happier bear-foot, so he thought, “maybe I can create something beautiful, simple and sexy, but that people can actually walk in”.
It was this logic that made every pair of his shoes from his spring debut collection 2012 fly off the shelfs at Barneys New York. After that success was staggering!
Quickly his shoes were seen on the feet of celebrities, European royalty and fashion editors around the globe. Jennifer Lawrence to Gwyneth Paltrow, Nicole Kidman, to Rihanna Julianne Moore to Charlize Theron, Beyoncé, Diane Kruger, Bar Refaeli, Lady Gaga, Delevigne Man, Olivia Palermo, Solange Knowles, IsabeliFontana, Giovanna Battaglia, the list seems is endless …
Today Aquazzura is present in 48 countries with the most luxurious stores.
One understands the universe of the brand when you visit one of his stores – the first shop in the magnificent Palazzo Corsini in Florence and the latest boutique in London in Mayfair, the famous upmarket address of London.
I’ve been this week to this new flagship in London and I was kindly received by Paula D’Orey the directrice of the store. I was fascinated by the beauty of the whole collection!
In this luxurious boutique, decorated in black and white, you will be amazed at the incredible and diverse collection of shoes … in high heels, medium or sneakers, impossible not to find a model that exactly matches what we need for any occasion.
The crucial point is also the magnificent quality in the choice of materials, the very best leather and suede which offers that incredible smoothness and comfort to his footwear, while not ignoring the delicate details of each piece for the true Cinderella effect.
The top model Poppy Delevingne has created with Aquazzura a collection of shoes that are inspired by elements from space – Made from exceptional leather, these fairylike shoes are glamorous and chic.
- BOUTIQUE AQUAZZURA
- Lungarno Corsini 42R
- 50125 Firenze – Italy
- Ph: (+39) 055291242
- Email: firstname.lastname@example.org
- BOUTIQUE LONDON
- 38 Albemarle Street,
- Mayfair, London W1S 4JG, UK
- Ph: +44 (0) 20 3828 0433
- Email: email@example.com