Urban Outfitters: the Lifestyle brand

Since its launch Urban Outfitters has sought to sell not just trendy products but a “lifestyle choice”. The American brand Urban Outfitters opened its first store in Philadelphia in 1970 focusing their offer towards young college students.

Today, with more than 400 stores throughout the world Urban Outfitters has not only conquered young consumers but also an older public who seek original, modern products with a certain “character”

Urban_outfitters_Stella-PelissariEach store has its own personality, a very special way to offer its products, which are arranged in creative, modern spaces – with different styles of decoration – as if you were strolling through different “houses”.

Urban_outfitters_Stella-Pelissari FullSizeRender-5Most of their customers are not looking for the standard “fashionable” product, but are looking for cool, elegant and stylish products – that match their personality.

The choice is almost overwhelming with over 1000 product references including very stylish clothing, footwear, handbags, and accessories. The brand also has an excellent range of furniture, decorative objects, books, but also electronics (such as stereo recorders, discs) photographic machines and even beauty products from well-known and super exclusive brands such as Skinfood, Holika Holika, Still, Peripera…All with a special, modern “twist” that mixes various styles like vintage, hippy, Indian, trendy…

Urban Outfitters

Urban_outfitters_Stella-PelissariThis month, during their Press-day, allowed us the opportunity to out the next collection. It was exceptional, taking inspiration from the ’80s with some new season design of graphic sweats, tulle dresses and trophy jackets, some in pretty fluorescent and metallic colours … Our favourite pieces? A wonderful lilac swan feather jacket … and for the techs – the new version of the Fuji Polaroid machine and photo printer straight from your cell phone … a must this Christmas !

Go visit Urban Outfitters. You will be very presently surprised. You will definitely find something that will make you look cool in a young, fashion-aware kind a way.

www.urbanoutfitters.com

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