Dior Hydra Life: New Natural Beauty

The world is changing and with it a new generation of women who are imposing their values in their quest for a balanced, healthier, natural life experience. They look to their famous brands to accompany, demanding better, more ecological and sophisticated products.

With this in mind, Dior has thought about the beauty of tomorrow: a new range of moisturising treatments – called Dior Hydra Life – concentrated formulas of naturalness, purified and ultra-performing, in eco-responsible packaging. We all know that In the power of nature lies the active ingredients essential to the beauty and health of the skin.

Dior’s newest skin launch comprises nine naturally-led products all aimed at rehydrating dry, imbalanced skin. The range is designed to help the skin to regulate its own hydration and defend against redness and imperfections. Taking the mantra “do one thing and do it well” and running with it, Dior is focusing on gentle, plant-based, with an 83% natural solutions destinated for younger skins – no line repair promises or magical solutions, just balance, hydration and good sense.

But these products guarantee 50% more hydration in just 24 hours!

The products are the result of a collaboration with the Human Microbiome Project – an enormous project that has featured 200 researchers, 250 patents, and has been published in over 350 scientific journals – who have discovered that maintaining the skin’s natural “flora” is the secret to its health. Like the “healthy gut bacteria” that doctors have been going on about for yonks, the principle is the same for the skin.

The collection includes a water essence, three masks, four cleansers and a moisturizing sorbet crème – Each is encased in creamy pastel packaging that has been sustainably designed. With lighter glass and natural inks, Dior has abolished the extra information leaflets, corrugated cardboard padding or cellophane wrap that always go straight into the bin. And containing ingredients like mallow, echinacea, sweet almond and jojoba oil, these products minimize the use of harmful silicates and petrochemicals.

The results? A moisturized, beautiful and natural skin!

www.Dior.com

Available also at: Sephora, Printemps Haussmann, Le Bon Marché, House of Fraser, Harvey Nichols, El Corte Inglés…

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